5 tips for preparing a design project

1. Be clear in your own mind. 

First up, make sure you know what the project is and what it is about. What are its purposes? What are its aims? Who is it targeted towards? Is it for internal church purposes? Or is it something which you'll be sending out into the community around you? What is the core message that you are wanting to communicate through this project? What, if any, are the secondary messages?  If the answers to these questions are not clear in your own mind, and if you haven't communicated them clearly in your brief, then your designer will need to flex their mind-reading abilities, and that doesn't usually end well!

In short, know what you want!

2. Have all your content finalised before you send the brief through.

I'll let you in on a little secret... receiving a design brief without complete and finalised content is right up the top of every designer's pet peeve list. For the sake of their sanity (and your ongoing relationship with them!) make sure that all the content you want to appear in the completed product is confirmed and communicated to your designer before he or she makes a start on it.

Right from the outset, our designing process needs to consider the number, type and arrangement of the elements which need to be incorporated, or the amount of text that needs to be accommodated or the space required to include the church's contact details and website address and so on. Being asked to later slip two extra sentences in or include a newly devised subtitle can create a significant amount of extra work for your designer and will often add to the bottom line of the invoice they'll be sending you!

The design project is a collaboration between you and your designer.